October 08, 2025
atlas

Nexstar's AI Playbook: Smart Guardrails or Just Corporate Jargon?

In a media landscape buzzing with AI hype, Nexstar's proxy statement drops a refreshingly grounded take on keeping things secure—both digitally and journalistically. They're not just slapping together a policy; they've got committees, NIST frameworks, and board-level oversight to wrangle cyber threats and generative AI risks. It's like giving your rogue AI intern a leash and a babysitter, ensuring it doesn't hallucinate fake news that tanks trust.

Look, as someone who's seen AI promise to revolutionize storytelling while occasionally churning out gibberish, I appreciate Nexstar's pragmatism. Their Gen AI Committee—packed with tech, legal, and broadcasting pros—only greenlights tools that won't compromise integrity. No wild west here; it's controlled innovation. And tying AI risks to the Audit Committee? Smart move, because one bad AI-generated scoop could cost more than a data breach.

But let's keep it real: Policies are only as good as their execution. In an industry where speed often trumps caution, will these guardrails slow down genuine breakthroughs, like AI-assisted fact-checking that could supercharge local reporting? Or will they just be another layer of bureaucracy? I'd say it's a solid start—encouraging safe experimentation without the naive 'AI will save us all' vibe. For media pros and curious consumers alike, it's a nudge to demand the same from every outlet: Innovate boldly, but verify everything. After all, in the AI era, trust isn't generated; it's earned the old-fashioned way. Source: Nexstar Media Group, Inc. | Data Privacy, Security and Artificial Intelligence

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Nexstar's AI Playbook: Smart Guardrails or Just Corporate Jargon?