The hush-hush adoption of AI in Hollywood feels like the industry’s best-kept secret—one that’s both fascinating and inevitable. It’s intriguing how many creatives quietly embrace generative AI while publicly wrestling with the ethical and artistic implications. Lionsgate’s deal with Runway exemplifies this paradox: cutting-edge tech paired with cautious discourse.
We’re witnessing AI tools evolve from quirky curiosities to serious collaborators capable of producing big-screen-ready effects without the usual glitches (hello, no more three-armed extras!). Yet, this transformation stares us in the face with a reminder: technology doesn’t replace creativity, but can amplify and refine it if wielded well.
The rise in AI-generated films, from the absurdist to the soulful, raises an important question: are we approaching a new genre born from AI’s unique creative perspective? Or is it a phase within our broader storytelling evolution? The reality probably sits somewhere in between.
While skeptics point to the risks—jobs displaced, creative authenticity questioned—there’s also room to appreciate AI’s role as an enabler, pushing boundaries and creating new job avenues in previously unimagined areas. USC’s stance highlights a pragmatic balance: embrace AI’s potential but don’t let it become a crutch.
The tech is here, and it’s only getting better. Instead of fearing “replacement,” perhaps the smartest move is to understand how tools like Runway and OpenAI’s Sora can be integrated thoughtfully, celebrating human creativity augmented by machine precision. After all, every revolutionary tool in filmmaking—from the camera to CGI—was once controversial.
In short: AI’s creeping into Hollywood isn’t the end of artistry—it might just be the start of a new chapter. Just don’t expect the industry to shout about it anytime soon. They’re too busy perfecting the magic. Source: For some in the industry, AI filmmaking is already becoming mainstream
